Traditional funnels can generate short-term wins, but growth loops create durable momentum. Each successful user action should help attract or activate the next user.

Identify loop triggers already present in your product. Referral invites, shared dashboards, and exported reports are common examples that carry built-in distribution.

Instrument every stage of the loop. You need visibility from entry action to downstream revenue to understand where compounding breaks.

Start with one loop and optimize aggressively. Compounding systems outperform scattered experiments because improvements multiply over time.